Tag Archives: social media

Social media communications by sector

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A study of 287 of the world’s most sustainable companies analyzed :

60% are failing to use social media channels to involve the public about their sustainability actions and thinking

84% of these companies have already embraced social media for general PR or marketing purposes

Companies like GE, PepsiCo, BBVA and Timberland are using editorial techniques and effective storytelling to communicate sustainability initiatives

Financial services sector is pioneering social media thought leadership and new crowdfunding ventures

10 companies are liberating their sustainability reports with social media

Of the companies in this Top 100 Sustainability Index:

53 have dedicated sustainability blogs

67 have Facebook pages or subpages

70 have Twitter feeds

71 have YouTube accounts

Why should I care about social media?

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YouTube = 10 percent of all internet traffic
(source: Ellacoya Networks)

YouTube & Wikipedia among top brands
(source: brandchannel.com)

Five of the top 10 websites are social
(source: Alexa)

Over 100 million blogs exist
(source: Technorati)

120,000 new blogs launched every day
(source: Technorati)

1.5 million posts per day (17 per second)
(source: Technorati)

Blog readership?
People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities.  This is happening in both professionally and personally.  If Facebook were a country—it would be the 8th largest country in the world.

How do online media relate to other strategies?

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Web strategy
Having a solid website is the foundation, it should be the baseline where customers get their information on the organisation and its products and services. 

Internet marketing strategy
This is how companies reach out with traditional networks, advertising, pay per click, search ads and press and media relations online

Social media strategy
Leveraging networks and relationships. The power of networks, blogs and existing tools that people use.

PR is this new era needs to be focused on listening in order to facilitate conversations between companies and their stakeholders.

The Socially Engaged Enterprise

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The Economist (*) conducted a survey in 2012 to investigate the impact of socially engaged companies. 329 respondents were questioned in the US and Canada and 19 different industries were represented.

First of all, what is a socially engaged enterprise?

It is a new kind of enterprise that actively engages customers in meaningful conversations – enabled by social technologies – so both parties benefit.

When talking about stakeholders, 69% of respondents agree that customers who speak out via social media can increase sales. 67% agree that suppliers connecting via social media can raise their game. And 54% agree that employees who speak out can help attract new talent for the company.  

(*) A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I – 2012)

Sociale media in Belgie bis

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In opvolging van een aantal reacties op onze vorige post, hierbij de info van Twitter die in het artikel van BVIG staat: “Een eenduidige bron waar het aantal Belgische Twitter accounts kan opgevraagd worden bestaat niet. Er zijn wel verschillende sites waar je een idee kan krijgen van het aantal Belgische Twitter accounts en de evolutie hiervan. Mijn ervaringen de afgelopen tijd wezen uit dat deze sites een zeer onvolledig beeld geven van Twitter in België. Bijgevolg worden deze sites niet meer opgenomen. U kan deze sites nog terugvinden in vorige edities van de Belgian Social Media Monitor.”

Heeft u concrete data van Twitter gebruik in België? Let us know!