Comfi

Comfi in de pers

Julie — Wed, 09 May 2012 09:18:37 +0000

De communicatie van Belgische bedrijven via het internet kan veel beter. Bijna een kwart van onze ondernemingen heeft zelfs geen eigen website. Ook sociale media worden verwaarloosd.

Lees hier het artikel in De Tijd: http://www.tijd.be/r/t/1/id/9191712

The challenge of integrating social media in your corporate & financial communication strategy

Julie — Wed, 09 May 2012 06:52:46 +0000

How can you develop a great message that reaches your stakeholders while giving them an incentive to pass it on to their network/community?

At Comfi, we recently benchmarked all Bel20 companies on the use of social media in their communication strategy. As we expected, most of them don’t have a social media strategy. Even worse is the fact that they don’t focus on the opportunities of content marketing. A missed chance …

There is no ‘one-size-fits-all’ approach but the general guidelines to set up a strategy are straightforward.

We’d like to invite you to learn more on how to build an online content strategy and use social media to share your content.

Feel free to contact us for a quick chat to discuss any opportunities.

Social media communications by sector

Julie — Tue, 08 May 2012 13:46:53 +0000

A study of 287 of the world’s most sustainable companies analyzed :

60% are failing to use social media channels to involve the public about their sustainability actions and thinking

84% of these companies have already embraced social media for general PR or marketing purposes

Companies like GE, PepsiCo, BBVA and Timberland are using editorial techniques and effective storytelling to communicate sustainability initiatives

Financial services sector is pioneering social media thought leadership and new crowdfunding ventures

10 companies are liberating their sustainability reports with social media

Of the companies in this Top 100 Sustainability Index:

53 have dedicated sustainability blogs

67 have Facebook pages or subpages

70 have Twitter feeds

71 have YouTube accounts

Why should I care about social media?

Julie — Tue, 08 May 2012 13:42:07 +0000

YouTube = 10 percent of all internet traffic
(source: Ellacoya Networks)

YouTube & Wikipedia among top brands
(source: brandchannel.com)

Five of the top 10 websites are social
(source: Alexa)

Over 100 million blogs exist
(source: Technorati)

120,000 new blogs launched every day
(source: Technorati)

1.5 million posts per day (17 per second)
(source: Technorati)

Blog readership?
People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities. This is happening in both professionally and personally. If Facebook were a country—it would be the 8th largest country in the world.

How do online media relate to other strategies?

Julie — Tue, 08 May 2012 13:39:57 +0000

Web strategy
Having a solid website is the foundation, it should be the baseline where customers get their information on the organisation and its products and services.

Internet marketing strategy
This is how companies reach out with traditional networks, advertising, pay per click, search ads and press and media relations online

Social media strategy
Leveraging networks and relationships. The power of networks, blogs and existing tools that people use.

PR is this new era needs to be focused on listening in order to facilitate conversations between companies and their stakeholders.

Kauri CSR event pictures

Julie — Thu, 26 Apr 2012 14:02:10 +0000

Today Kauri and Comfi organised an infosession in order to share some basic information about CSR and sustainability with all members and with parties interested to join the network. A particular focus was put on the importance of sustainable and integrated reporting as a part of an organisation’s sustainability agenda.

Nyrstar App has been published

Julie — Thu, 26 Apr 2012 08:00:36 +0000

From today you can download the application from Nyrstar’s Annual Report 2011. The App is available in the itunes store.

Comfi has produced both the Annual Report and the App.

Ervaren HTML & CSS templater gezocht. (freelancer / vast contract)

Julie — Wed, 25 Apr 2012 09:43:55 +0000

Wegens een explosieve vraag naar onze websites en online applicaties, zijn wij op zoek naar een ervaren HTML & CSS templater om ons team bij te staan bij het realiseren van high-end projecten, zoals:

* Online jaarverslag Nyrstar
* Online jaarverslag Telenet
* Jaarverslag applicatie Nyrstar
* Jaarverslag applicatie Telenet
* Corporate Sustainability Rapport BNP Paribas
* Publicatieplatform voor de Federatie van Belgische Notarissen

Stuur je cv naar debacker@comfi.be of bel ons op 02/290 90 90.

26/04 Infosession CSR & Kauri – Focus on sustainability reporting

Julie — Fri, 06 Apr 2012 08:52:23 +0000

Corporate and organisational Social Responsibility (CSR) is getting mature and integrated. More and more organisations are realizing how important a systematic view on sustainability has become for their operations.

KAURI actively stimulates dialogue, knowledge sharing and partnership building between different actors on sustainability themes that can support transition movement to a more sustainable society.

In this infosession KAURI wants to share some basic information about CSR and sustainability with its members and with parties interested to join the network. A particular focus is put on the importance of sustainable and integrated reporting as a part of an organisation’s sustainability agenda.

As most organisations are finalizing the reporting for 2011 it is the right time to evaluate and assess how sustainable reporting can improve in the planning and measuring for 2012

PROGRAMME:

11u30
Welcome & Lunch

12u15
Welcome and introduction
Leaseinvest, Sven Janssens

12u30
What is CSR and Sustainability?
What is KAURI doing in this field?
What role for communication about sustainability ?
David Leyssens, Director KAURI

13u
Case: Umicore’s Strategy on Sustainable and Integrated Reporting
Tim Weekes, Director Group Communication Umicore

13u30
Sustainability reporting : How do you start with it ?
Gunther De Backer, Managing Partner Comfi

14u00
Networking, closure drink

INSCRIPTION:
This CSR-infosession is free but registration is obligatory This can be done via the following link: http://www.kauri.be/activity/EIRA3186.aspx

The Socially Engaged Enterprise

Julie — Wed, 04 Apr 2012 07:29:41 +0000

The Economist (*) conducted a survey in 2012 to investigate the impact of socially engaged companies. 329 respondents were questioned in the US and Canada and 19 different industries were represented.

First of all, what is a socially engaged enterprise?

It is a new kind of enterprise that actively engages customers in meaningful conversations – enabled by social technologies – so both parties benefit.

When talking about stakeholders, 69% of respondents agree that customers who speak out via social media can increase sales. 67% agree that suppliers connecting via social media can raise their game. And 54% agree that employees who speak out can help attract new talent for the company.

(*) A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I – 2012)