One of the strengths of social networks is the social aspect – your communication becomes less ‘marketing’ or ‘informative’ and more as a conversation. And when we have a conversation, we use humor. If you are unlucky, this might lead to exactly the opposite result of what you intended. Because anyone can read what you write.
For example, Leigh Van Brandt was so excited about his holiday in Los Angeles that he wrote about his wild upcoming partying on Twitter. US Homeland Security didn’t approve of his choice of words and refused him to enter the country.
Read more on BBC http://www.bbc.co.uk/news/technology-16810312
Another example is a Swedish Christian democrat parliamentarian who reacted to a new tourist concept – an ‘upper class safari’ bus tour – by jokingly propose ‘lower class safaris’ where one can see poor people on social welfare, vicious screaming youths, etc. On Facebook, amongst his friends. He thought. Needless to say, he is now in a bit of trouble.
Train your Swedish on http://www.dn.se/nyheter/sverige/kd-topps-tankar-pa-underklassafari-far-kanslorna-att-svalla