YouTube = 10 percent of all internet traffic
(source: Ellacoya Networks)

YouTube & Wikipedia among top brands
(source: brandchannel.com)

Five of the top 10 websites are social
(source: Alexa)

Over 100 million blogs exist
(source: Technorati)

120,000 new blogs launched every day
(source: Technorati)

1.5 million posts per day (17 per second)
(source: Technorati)

Blog readership?
People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities.  This is happening in both professionally and personally.  If Facebook were a country—it would be the 8th largest country in the world.