The Economist (*) conducted a survey in 2012 to investigate the impact of socially engaged companies. 329 respondents were questioned in the US and Canada and 19 different industries were represented.
First of all, what is a socially engaged enterprise?
It is a new kind of enterprise that actively engages customers in meaningful conversations – enabled by social technologies – so both parties benefit.
When talking about stakeholders, 69% of respondents agree that customers who speak out via social media can increase sales. 67% agree that suppliers connecting via social media can raise their game. And 54% agree that employees who speak out can help attract new talent for the company.
(*) A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I – 2012)